Don't leave digital to the intern

Francelle Theriot - 2017

Why should you be interested in digital marketing?

According to, one in every 5 people in the world own a smartphone and one in every 17 own a tablet. With more than 3 billion people online, consumers are tuned in to various channels. Targeting consumers where they spend time is the most effective marketing strategy to reach your audience and ultimately, your business goals. But with all of the options out there, it’s difficult to know how your company can benefit.

Do you need help reviewing your marketplace opportunity and structuring your strategy?

Targeting new customers and keeping them engaged and loyal to your brand is a great reason to connect with 2121 Design.

Leverage Your Brand's Social Power

Francelle Theriot - 2017

What’s the Role of Social Media in Business?

It’s easy to see how social media has touched our personal lives, but social media has fundamentally altered the business landscape as well. Social media is really the practice of building better customer relationships where both the buyer and seller have an interest in providing a more satisfying exchange. 

When marketing BtoC and BtoB, relationship marketing recognizes the long term value of positive customer relations. Maintaining relationships through extended communications, various social touch points and value added services reinforces customer satisfaction and builds customer retention. 

Create brand awareness, expand audience, increase website traffic and marketing effectiveness with social media marketing. Time to build better business relationships, time to build a relationship with 2121 Design.

Three Benefits to Using Video for Learning and Training

Francelle Theriot - 2017

More and more companies are turning to video for corporate learning and training.  Quality and accessibility have increased and companies are now able to easily connect and engage their customers and employees anytime, anywhere, any device.

But video is doing more than just providing an additional layer of instruction. It is literally transforming the way we learn in the workplace. It’s creating a deeper, richer experience for not just participants, but for instructors too. It’s a win-win for every company looking to enhance their corporate training.

Here are three benefits to using video for learning and training in the workplace.

1. It reduces costs

Corporate training can be time-consuming and costly. An enterprise video platform drastically reduces the planning and organization of in-person training. It also eliminates the physical cost of of a facility. Corporate video can be used for onboarding, product training, and company announcements and news. Best of all, employees can access the training and course content from anywhere at anytime. Whether they are at home, the office, or another remote location, all they often need is an internet connection.

2. It accommodates different learning styles

Traditional workplace training once included a manual of notes. That’s great if you learning by reading, but what if you don’t? As you’ve likely discovered, not all employees learn the same way. It is said that people remember only 10% of what they hear, 30% of what they read, and 80% of what they see. Sure video is primarily visual, but it actually incorporates a variety of learning styles. This includes aural, visual, read/write, and kinesthetic. Video also helps participants learn at their own pace with the opportunity to rewatch anything they may have missed.

3. It keeps people engaged

A report by Nielsen discovered that 44% of all web video is viewed at work, so why not take advantage of this? Video engages and motivates employees in a way that text-based communication can’t. When employees have access to training videos, they can view the content at their own pace, and at their own time, and on their own device–which often includes mobile. Video also provides that human element, making participants feel as though they are personally mentored.

Mobile Friendly Makes a Difference

Kirk Theriot - 2017

What is responsive design?

An approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

Why is responsive design important?

Consumers are tuned in on a variety of digital devices. In order to engage consumers where they are tuned in, marketers must make it easy and convenient to interact with consumers.

How can 2121 help you me to get mobile friendly?

Develop a mobile-first strategy. With mobile use increasing in significance, businesses need to develop mobile-friendly web experiences with content optimizing for mobile use.

The Cloud's New Rainmaker

Francelle Theriot - 2016
Building brands in the 21st century requires knowing what is relevant to your customers and prospects. Innovative, interactive brand experiences with target groups can expand your circle of influence and help you gain market share in your industry. 

Web sites that act as brochures are no longer enough to be competitive. Establishing online communities that include your existing clients, encourage new relationships, and provide relevant content to interested members are the way to grow your brand influence. Providing rich content, thought leadership and top notch personal service can propel your brand to the next level of profitability. 
The Digital Marketing process begins with your current contacts. We’ve coined it your “Circle of Influence,” and believe that this is marketing gold. Consolidating, categorizing, updating and scrubbing this data will provide the foundation for launching an online marketing program. Collecting, managing, measuring and analyzing online customer behavior is an essential aspect of digital marketing success. Use it, or loose it. 

There are hundreds of tools for digital marketing. Some are designed for do-it-yourselfers, others for multimillion dollar operations, and everything in between. Finding effective solutions for industry specific digital marketing processes is a profession. Pursue with vigor! 

  • Opt-in is not Optional - formalize the process
  • Quality over Quantity - for contacts, and content
  • Audience Segmentation - What makes them click?
  • Design for the Inbox - Short, Sweet, and Easy on the Eyes
  • Mobile and device content delivery - Ditto above, plus multi-platform Tech Testing
Refusing to embrace technology and the role digital marketing plays in future business growth and prosperity is business suicide. If you need help, seek it. If you’re in halfway, stay the course. If you’re all the way in, CONGRATULATIONS. 

If you need a little inspiration to move your process forward, give us a call.

3 Reasons to use E news

Francelle Theriot - 2015

1. Customers and prospects rely on e-news as an information source.

Out of 3,810 North American engineering, technical, manufacturing and industrial professionals surveyed, 56% receive three or more e-newsletters, and 46% read e-newsletters at least daily or several times a week. 35% have reduced their use of printed trade magazines, continuing a documented trend over the past several years. Given this audience’s preferences for online media, e-newsletters are a better use of marketing dollars than traditional print media and a more effective way to connect with customers and prospects. It's time to start your own publication!

2. E-newsletters fit every marketing strategy.

Given today’s economy, your company may be broadening its efforts to reach new markets that are weathering the downturn better than others, and to gain sales that might otherwise not come your way. You might be focusing on a specific market, putting your marketing muscle towards those prospects most likely to become customers, perhaps in a specific vertical where you have had past success. In either case, e-newsletters that are targeted to specific audience segmentation allow you to connect with hard-to-reach prospects or gain visibility in new markets.

3. E-newsletters are measurable.

As marketers are under greater pressure than ever to demonstrate accountability and return on marketing investments (ROI), the performance of e-newsletters, like other online marketing, is measurable—almost from the minute the e-newsletter is sent out. Armed with metrics, you know exactly how well your e-newsletter sponsorship is performing. E-newsletter authoring and content creation is a profession. At 2121, we manage the e-mail list, produce the newsletter content, send the e-blast, measure and report. Best of all, our experienced staff know how to connect the dots in the back end analytics to make it a win for companies, and their customers.

Are mobile searches important to the growth of your business?

Francelle Theriot - 2015

On April 21, 2015, Google made important changes to mobile search rankings. Essentially, Google is now giving preference to mobile-friendly sites when searching from mobile devices. That’s pretty significant, since Google now processes over 40,000 search queries every second.

Time to re-think they way we’re communicating with our target audience.

Don’t risk missing out on new customers because your website isn’t mobile-friendly. Getting up-to-date with a responsive web design is a great reason to connect with 2121 Design.